The future and present of broadcasting industry is VOD (Video on Demand) according to a report by Conviva indicating a YoY growth of 155% with an average session time of 17.1 minutes.
Hubspot's recent survey showed video as the most preferred form of content, surpassing other types such as emails, blog posts and infographics.
By 2023, Cisco Systems foresees that 70% of individuals will possess mobile devices leading to a two-fold increase in the need for 4K/UHD video content.
VOD - What does it mean?
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Individual subscribers are enabled to receive video content, such as television series and films, immediately through the technology of Video-on-demand (VOD). It involves all categories of on-demand video content that users request. These forms may involve costly movies, archives of TV shows, sports events, or concerts, and even videos created by users. VOD services can be monetized using pay-per-view and subscription models (monthly, half-yearly & annual).
Exploring how it works, we learn that On-Demand, also known as VOD (Video on Demand), enables viewers to watch movies or TV shows at their convenience. With On-Demand, viewers have the option to pause, play, fast-forward, rewind, and re-watch their favorite shows as many times as they desire.
Video on Demand (VOD) is an interactive technology that offers movies, television shows, and other video-based content. VOD allows viewers to access a vast content library for immediate viewing via their TV, personal computer, mobile phone, or any other device.
The three fundamental benefits of Video-on-demand include:
- The ability to watch content at any time
- The convenience of watching from anywhere
- The flexibility to select only the desired content.
Understanding the Importance of Video on Demand
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The importance of popular VOD platforms lies in the fact that viewers can watch their preferred movies and TV shows at their convenience instead of adhering to pre-scheduled viewing times determined by traditional cable and satellite TV providers.
Imagine owning a digital video recorder (DVR) from your service provider that allows you to record and playback any TV show or program, including sports and movies. The ability to broadcast any movie at any given time for leisurely enjoyment cannot be overlooked.
Understanding the Functioning of Video on Demand
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A Video on Demand platform operates through these steps:
The video is transformed into a digital format and saved on a video server.
It is compressed and then transmitted to the viewer through broadband or cable connection.
Once it reaches the user's device, the video is decoded and extracted through a set-top box and saved onto a video server.
Viewers can watch this video, controlling playback speed and other aspects such as starting, pausing, and stopping at their leisure.
VOD streams provide superior streaming quality with personalized viewing experiences.
Conclusion
Video-on-demand (VOD) is a technology that allows viewers to access a content library and watch movies, TV shows, and other video-based content whenever they want.
With VOD, traditional viewing schedules are no longer a constraint as users can watch their favorite content at their convenience on any electronic device with an internet connection, be it personal computers, mobile phones, tablets, or smart TVs. The popularity of VOD services has grown substantially in recent years, making it a highly profitable industry for businesses to tap into.
The benefits of VOD technology include superior streaming quality, personalized viewing experiences, and monetization through pay-per-view or subscription models.
Thus, VOD has revolutionized the broadcasting industry by giving control to the viewers, providing convenience, and offering a broad range of content choices.
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